Privacy Policy

Your Privacy and the protection of your data is very important to us.  We have therefore developed this Privacy Policy in order for you to fully understand how Sugar Street Studios Ltd (also referred to as "Sugar Street Studios" "Sugar Street Studios Cake Academy" "Cake Academy" "us" "our" and/or "we") collects, uses and communicates personal information.  By using the Website and the Services, you are accepting the practices and activities as described in this policy. Should you have any questions concerning this Privacy Policy or the use of personal information, please email [email protected]

When you use or access or, Sugar Street Studios Cake Academy will learn certain information about you during your visit. We do this using a standard website technology called 'cookies' which enables a server to collect and log information about how Members use the website.  We can collect a variety of data using cookies including, but not limited to, the date and time of visits, the pages you view, the websites that you visited after you left this website and the websites that you were visiting before you visited this website. We can also collect and record your IP address.


When you register as a Member of the Sugar Street Studios Cake Academy we shall collect certain Personal Information from you.  Personal Information is information that can be used to identify you personally and includes but is not limited to your name, address, phone number, and email address. When you make payment for your subscription, Sugar Street Studios Cake Academy will receive certain credit card, PayPal or other payment information from you and such information will be provided to third party payment processors - namely Stripe and PayPal.


We also obtain certain Non-Personal Information about you. This is generalized information and can not always be used to easily identify you personally. Such information includes but is not limited to your  IP address, your ISP, your browser type, your operating system, your clickstream patterns, the URL of the most recent Website you visited before coming to the Website, the amount of time you spend on our site and the pages you viewed while on our site.


Like most commercial websites, we use cookies on our site. A cookie is a small file that is stored on your computer. They are designed to hold a small amount of data about you.  This enables us to deliver a more tailored page or website service to you as the user. The cookie is normally created when the website page is loaded for the first time.  As we use cookies to personalize and track your interaction with our website, we are unable to provide the Membership service to you without them. If you are not happy to accept cookies, you would not be able to become a Sugar Street Studios Cake Academy member. Please note that most cookies are automatically deleted from your hard drive at the end of a session.  Each website can send its own cookies to your browser if your browser's preferences allow it. In order to protect your privacy, your browser only permits a website to access the cookies it has already sent to you - not the cookies sent to you by other websites.


We use email as the primary form of communication with you. We also use messages within our Forum services. If you choose to email us or use the forum messenger system, we may retain the content of your email or forum messages together with our responses. It is Sugar Street Studios Cake Academy policy to store a copy of all emails for good record keeping in case there is a query with your account or membership.

Emails are not recognized as a secure means of communicating sensitive information. Therefore, please do not send us card details or other secure details via email. When we process your card or payment details, we do so on the website using an SSL. This is a secure method of processing payments.


Your IP address is your unique computer address which is made up of a series of numbers. It is used by your computer when you access the internet. We will collect your IP address as part of providing the Academy services to you. We also store your IP address in our databases.


In general, we do not disclose Personal Information about you to third parties without your consent. However, there are some cases where this may be required including the following:

  • Disclosure to Third Party Service Providers - If we use a Third Party Service Provider to provide any or all of the Sugar Street Studios Cake Academy services to you, we may provide Personal Information about you to them. For example, we use PayPal and Stripe to process payments for the membership. This requires us to provide them with your personal information including your name, payment details, and other such information. We only disclose the minimum information required by such service providers in order to carry out their obligations.
  • Disclosure by Law - We reserve all rights to disclose any information about you as required by law. This includes disclosing information to enforce or protect Sugar Street Studios Cake Academy rights, or the rights of a third party or to prevent an emergency or in situations where we are required by law to disclose any information about you.
  • Owners of Sugar Street Studios Cake Academy- If at any point should the owner of Sugar Street Studios Cake Academy change or additional shareholders be appointed, we reserve the right to share information with them. This situation means that in the event of a merger or sale of all or substantially all of the shares or assets of Sugar Street Studios Cake Academy, your Personal Information will most likely be part of the transaction.


In general, we use your Personal Information for the purposes of running and administering our business activities, providing customer service and making our services available to you and prospective customers.

You have the choice whether to agree or disagree with providing personal information to us.  If you do not wish to provide such information, you would not be able to be a Member of the Sugar Street Studios Cake Academy.

We do not sell your personal information. We also will not transfer your information to unaffiliated third parties without your approval at the time of collection. We may pass your information to carefully selected affiliated third parties whom we work with.


By becoming a Member of the Sugar Street Studios Cake Academy, you are automatically included in our Member Mailing Lists. You will be required to opt into this mailing list via an email opt-in form called a "Double Optin". Once on the Mailing List, you have the right to opt out at any time by clicking the Unsubscribe button. If you wish to be entirely removed from any marketing material or email lists including Free Member mailing lists, you can contact us anytime at [email protected] 


Sugar Street Studios Cake Academy is designed to be used by adults only. You are required to be over the age of 18 in order to use our services and in continuing with a membership, you are by your conduct, confirming that you are over 18 years of age. We do not knowingly collect any information from children under the age of 18. If you wish to use our website and you are under the age of 18, you must do so under the full supervision of a parent or guardian who must be the person who creates and pays for the account on your behalf. The parent or guardian will be the Member and subject to our terms and conditions. The parent or guardian will be responsible for ensuring that you comply with the terms and conditions for use of the Sugar Street Studios Cake Academy website.


We are committed to keeping your email address confidential. We will not sell it, rent it or lease out your email to any third party. Your email is solely for Sugar Street Studios Cake Academy use.


You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.
  • Request that we delete all data about you. Note you cannot use the site or be a member if we have no data on you as mentioned above.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


From time-to-time, our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction rate of users on the site.


All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of Sugar Street Studios Ltd or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from Sugar Street Studios Ltd.

Under no circumstances are you permitted to:

  • Republish material from our website without prior written consent.
  • Sell or rent material from our website.
  • Reproduce, duplicate, create derivative, copy or otherwise exploit material on our website for any purpose.
  • Redistribute any content from our website, including onto another website.
  • Release or share your password with anyone other than the paying account holder.
  • Use any photos from our site without express written permission


In order to become a Member of the Sugar Street Studios Cake Academy, we shall provide you with a username and a password. This enables you to access parts of the website that only paying Members have access to. You agree that you will keep your username and password confidential, will not share it with anyone else and will not allow another person to login to your account using your details. Please note that we monitor logins via IP addresses so are able to detect if another person is using your login. 


We reserve the right to use any testimonial that you provide for us wherever you have provided that testimonial.

All testimonials are real from real customers and based on the experience of that customer. They reflect real life experiences of an individual. We may not reproduce the entire testimonial if it is long or contains confidential data.  We are not responsible for the opinions or comments in testimonials. Individual experiences are unique to an individual so testimonials do not provide a guarantee that you will have the same experience as another user. All testimonials are reviewed by management before being put on the Sugar Street Studios Cake Academy website.


For extra explanation, we have highlighted certain features of our disclaimers and our privacy policy on pages of the website(s). These pages are and   These pages may not include all relevant disclaimers and privacy policies. You acknowledge that the full terms and conditions still apply and you should ensure you read those. By continuing to use this site you accept to be bound by the full terms and conditions. A full copy can be found here.


Sugar Street Studios Academy reserves the right to make any changes to this Privacy Policy at any time at its sole discretion. We shall notify you of any substantial changes that are made. Where changes are made they will bind you if you continue to use the website.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email at [email protected].


If you have any questions regarding this policy, or your dealings with our website, please contact us by emailing [email protected]